Canadian Heritage.

North American Reach.

Aspira is more than just a software provider; we're a Canadian success story rooted in conservation, community and the outdoors. With deep Canadian roots and local sensitivity, we partner with parks, hunters and anglers - the original conservationists - to support the lands, waters and wildlife that define Canada and beyond.

From the majestic Canadian Rocky Mountains to the serene Maritimes, we help Canadians and visitors alike discover the parks that shape our national identity, while also strengthening the traditions of hunting and fishing that fund and sustain conservation. Our commitment is to ensure these treasured places thrive for generations to come.

As a company that started here and flourished here, our work goes beyond technology. We're deeply committed to investing in Canadian talent, building lasting partnerships, and giving back to the communities and environments that shaped us. Our team is made up of local experts and passionate outdoor stewards who understand the unique needs of the places we serve – because we live here too.

We help families plan their first camping, fishing, or hunting trips and work with provincial governments to modernize park access, our purpose remains clear: to make Canada's natural wonders more accessible, better protected, and more meaningful to more people.

A Timeline of Innovation

  • Aspira CAN Meadow Lake SASK

    1980s

    1984: Our story begins in Kitchener, Ontario, developing municipal recreation solutions for Canadian communities.

  • Aspira CAN Call Center b

    1990s

    1991–1995: Our expertise gained recognition, leading to the addition of our first U.S. clients.

    1992–1997: We pioneered centralized reservation and revenue management systems.

    1997: Launched the industry's first reservation website.

    Photo: The opening day of our first call centre.

  • Aspira CAN Moose Moraine Lake

    2000s

    2003–2004: Introduced our first retail sales and inventory management system, followed by the groundbreaking real-time, enterprise-level Parks Reservation and Revenue Management solution.

    2006: Expanded solutions to include marina management and limited quota license draws, broadening support for diverse outdoor activities.

    2007: Launched our home-based agent program, providing local employment and leveraging community knowledge – a testament to our commitment to local work and local workers.

  • A Spira CAN Campbells Cove R Vcamp PEI

    2010s

    2010: A significant merger cemented our position as a consolidated solution provider for outdoor recreation across North America.

    2012–2021: Welcomed more Canadian clients, including Saskatchewan (SK H&F, SK Parks), Alberta (AB H&F, AB Parks), Kettle Creek, Manitoba (MB H&F), and Prince Edward Island (PEI Parks).

    2013: Launched first-to-market mobile responsive website design, making outdoor adventures even more accessible.

    2016: Released our second-generation customer mobile app for iOS and Android, putting discovery and booking directly in users’ hands.

  • Aspira CAN Elk

    2020s

    2020–2021: Responded to evolving needs with advanced daily entrance for capacity control (crucial during COVID-19) and implemented bilingual platform support in French and English for Canadian users.

    2023–2024: Expanded conservation efforts with electronic tagging capabilities and enhanced the consumer experience with self-serve kiosks, ski pass capabilities, and richer itinerary planning with video support.